Prospecting rules
What the law in France and the platforms allow in B2B prospecting, channel by channel: email, SMS, WhatsApp. Official sources cited.
2 min read
B2B multichannel sequence: email, LinkedIn, SMS and WhatsApp, in what order?
How to combine email, LinkedIn, SMS and WhatsApp in a B2B prospecting sequence without harassing anyone: the role of each channel, the order that respects the prospect, and a two-week example.
Multichannel, Prospecting rules
2 min read
WhatsApp for B2B prospecting: why we do not automate it
WhatsApp forbids businesses from messaging people without their prior consent, and suspends the accounts that do. What its policy says, and how to use WhatsApp without losing your number.
Prospecting rules, Multichannel
2 min read
B2B SMS prospecting in France: legal, under three conditions
Can you text business contacts in France to prospect without their consent? What the CNIL says, the STOP opt-out, sending hours, and how Phantera sends these texts from your own account.
Prospecting rules, Multichannel
2 min read
B2B cold email in France: what the CNIL says, in plain English
Do you need a business contact’s consent to email them in France? What the CNIL allows in B2B, the three conditions to meet, and the case of generic addresses like contact@.
Prospecting rules, Deliverability